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In technology companies, it is typical to assume R&D investment means investment in engineering and science development. But isn't marketing research also an R&D investment?
This tip comes from Ralph Grabowski, an MIT-trained BSEE. He calls himself the "Marketing VP," because his role is to help that function in technology companies.
Ralph suggests looking at the ratio between marketing investment and engineering investment. Marketing here would exclude costs associated with sales and promotion.
Based on the enclosed chart developed by Ralph, it would appear that successful technology companies invest more in marketing than engineering. Ralph shows that what he calls "Super Successes" actually invest $2 in marketing for every $1 invested in engineering!
You can read the full article by going to Ralph's website. It is called WWW.MARKETINGVP.COM.
Dr. Laurence J. Stybel & Maryanne Peabody
STYBEL PEABODY LINCOLNSHIRE
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